Vivienne Westwood Naughty Alice Perfume Review

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Vivienne Westwood Naughty Alice

Vivienne Westwood was one of the most iconic designers in the world. Her fashion designs have gained her worldwide acclaim, but her line of fragrances has also become a staple in the world of luxury perfumes. The Naughty Alice perfume, which was released in 2010, is one of the most popular from the Vivienne Westwood collection. In this article, we'll review the Naughty Alice perfume and see how it stacks up against the other fragrances in the Vivienne Westwood line.

  • Perfumer: Bruno Jovanovic
  • Year launched: 2010
  • Scent Accord: Floral
  • Perfume Gender: Feminine

Fragrance Notes

  • Notes: Violet, Musk, Ylang, Ylang, and Black Rose 


  • Longevity: 4 hours plus
  • Sillage: Moderate
  • Projection: Moderate


Vivienne Westwood's Naughty Alice bottle is shaped like a potion bottle, which is a nice reference to fairy tales, and the color of the bottle is a baby pink. The cap is a shiny rose gold, adding a touch of sophistication. The most special part of the packaging is the little chain with a heart pendant that is attached to the bottle neck. This adds a touch of whimsy, making the perfume feel special and playful. All in all, the packaging of Vivienne Westwood's Naughty Alice perfume is both stylish and fun.


Naughty Alice by Vivienne Westwood is a fragrance that evokes a charming and innocent quality, embodied by a young girl adorned in blue, with a mischievous yet forgivable manner. Wearing this fragrance is like taking part in a feminine ritual, where the clinking of a charm against glass signals the blooming of a beautiful blend of violets and roses. The scent is reminiscent of a tea party in a garden on a pleasant spring day.

Naughty Alice is predominantly a powdery scent with a sweet undertone that leans towards the gourmand category. Despite vanilla not being listed as a note, the fragrance exudes a sweet violet and vanilla aroma that is soothing, comforting, and adds an extra touch of allure to the scent.

The scent is a subtle rather than a naughty Alice, comparable to silk lingerie under a prim, proper dress. It is surprisingly sophisticated and sits close to the skin. The fragrance is well blended, with a musky and floral balance that exudes a haute couture aura. The overall effect is captivating, an invitation to explore further, follow the white rabbit, and indulge in the allure of the fragrance.

As the scent smooths down to a powdery vanillin, it retains its subtle and soft allure, leaving nothing overpowering behind. Naughty Alice is a delightful and beguiling fragrance that is difficult to resist. It is a shame that the fragrance was discontinued, as it offered something unique and intriguing that many did not have the opportunity to discover during a time of fast turnover in the fragrance industry.

Final Thoughts

In conclusion, Naughty Alice by Vivienne Westwood is a feminine and enchanting fragrance that is perfect for any woman who desires a subtle, sophisticated, and alluring scent. The fragrance has a charming quality that exudes a sense of innocence and mischief, making it a perfect choice for spring and summer occasions. Despite being discontinued, Naughty Alice remains a hidden gem that is well worth seeking out

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