Why Are Perfume Commercials So Weird?
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Perfume commercials are advertisements for a particular brand of fragrance, typically featuring a celebrity or model promoting the product. These commercials can often be surreal or exaggerated, with a focus on making the product look as attractive and desirable as possible. This is why perfume commercials can often seem strange or weird. They are designed to capture the viewer's attention and create an emotional connection with the product. Furthermore, the commercials often feature abstract visuals and over-the-top scenarios to evoke strong feelings in viewers and make them feel like they need the product.
WHY ARE PERFUME COMMERCIALS SO WEIRD
The Advertising Behind Perfume Commercials
Appeal to emotion
Perfume commercials often focus on the emotional side of their product, emphasizing the idea of luxury and romance. They aim to create a feeling of connection between the viewer and the product, using visuals that evoke a sense of beauty and longing. Many perfume commercials use music, lighting, and imagery to create an atmosphere of romance and sensuality, while some feature celebrities or models to create a sense of aspiration.
Exaggerated scenes
The advertising behind perfume commercials often exaggerates scenes to make their product appear more appealing and desirable. These commercials often portray a glamorous lifestyle that may be unattainable to many viewers. For example, they may feature beautiful people in expensive clothing and luxurious settings that the average consumer cannot afford.
Notable Examples of Weird Perfume Commercials
Jean Paul Gaultier Classique (1993)
The perfume commercial for Jean Paul Gaultier's Classique is a classic example of a weird and memorable ad. The commercial features a beautiful woman's torso, with a bottle of perfume in place of her head. The woman's arms are positioned in such a way that they resemble breasts, and she is wearing a corset. The camera zooms out to reveal that the woman is actually a mannequin, and the ad ends with the tagline, "The irresistible fragrance that turns heads."
This commercial was groundbreaking for its time and helped to establish Jean Paul Gaultier as a fashion icon. It was also controversial and received criticism for objectifying women. However, the ad was successful in creating a buzz and making people remember the fragrance. The Jean Paul Gaultier brand has continued to produce quirky and unconventional perfume commercials, cementing their place in the world of high-end fashion.
Gucci Guilty (2010)
The commercial for Gucci Guilty is another notable example of a weird perfume ad. The commercial features a man and a woman in a passionate embrace, set against a backdrop of thunder and lightning. The camera cuts to various scenes of the couple engaging in risky behavior, such as driving at high speeds and breaking into a swimming pool. The ad ends with the tagline, "Guilty of love."
This commercial is an example of the trend of using provocative and edgy imagery to sell perfumes. It was controversial for its depiction of risky behavior and was banned in some countries. However, the ad was successful in creating a memorable and provocative image for the Gucci Guilty fragrance.
Calvin Klein Obsession (1985):
The commercial for Calvin Klein's Obsession perfume is a classic example of a weird and memorable ad. The commercial features a close-up of a woman's face, with her eyes closed and a look of ecstasy on her face. The camera then zooms out to reveal that the woman is actually a large cat, who is licking its lips. The ad ends with the tagline, "Between love and madness lies obsession."
This commercial was controversial and received criticism for its use of a wild animal and its suggestive imagery. However, it was successful in creating a memorable and provocative image for the Calvin Klein brand. The commercial helped to establish the Obsession fragrance as a symbol of sensuality and eroticism, and the brand has continued to produce unconventional perfume ads over the years.
CONCLUSION
Perfume commercials are advertisements for a particular brand of fragrance, typically featuring a celebrity or model promoting the product. These commercials can often be surreal or exaggerated, with a focus on making the product look as attractive and desirable as possible. This is why perfume commercials can often seem strange or weird.
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