Is Perfume Cheaper in Benidorm?

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Benidorm, located on Spain’s Costa Blanca, is one of the most popular tourist destinations in Europe. Known for its beautiful beaches, vibrant nightlife, and holiday resorts, Benidorm also has a thriving shopping scene, with plenty of shops offering fragrances. But is perfume cheaper in Benidorm compared to other places? The answer depends on where you buy it, and whether you're shopping in retail stores, duty-free shops, or local boutiques.

Let’s take a closer look at perfume pricing in Benidorm and compare it to other cities.

Perfume Pricing in Benidorm

Perfume prices in Benidorm are generally more affordable than in countries with higher taxes, such as the UK or the US, but they can vary based on the type of store you visit and whether or not you're taking advantage of any promotions or discounts.

In general, Spain has a relatively low VAT (Value Added Tax) rate compared to some other European countries, making perfumes slightly more affordable than in places like France or Sweden. Additionally, perfume in Benidorm may be more affordable during sales or if purchased at duty-free stores.

Here are the main factors that impact perfume prices in Benidorm:

• VAT: Spain’s VAT rate is 21%, which is standard for most goods, including perfumes. However, this is lower than countries like the UK, where the VAT rate is 20%, or countries like Norway, where it’s much higher.

• Currency Exchange: As Spain uses the Euro, perfume may be more affordable for tourists from countries outside the Eurozone, particularly if their currency is strong compared to the Euro.

Where to Buy Perfume in Benidorm

1. Perfume Stores and Cosmetics Shops

Benidorm boasts several popular retail stores and beauty chains where you can find a wide range of perfumes:

• El Corte Inglés: This large department store chain offers a variety of perfumes, both high-end and affordable, and often runs seasonal sales.

• Douglas: A European cosmetics chain that carries a wide variety of luxury perfumes. Douglas is a reliable retailer where you can find discounts during special sales events.

• Primor: Known for offering popular beauty and fragrance brands at lower prices than some luxury department stores.

In these stores, you’ll find global perfume brands such as Chanel, Dior, Giorgio Armani, and YSL alongside more budget-friendly options from brands like Calvin Klein, Hugo Boss, and Viktor & Rolf.

2. Duty-Free Shops

For travelers flying into or out of Benidorm, the nearest major airport is Alicante-Elche Airport, which is just a short drive away. At the airport's duty-free shops, you can purchase perfumes tax-free, which can save you a significant amount, especially on high-end fragrances.

• Perfumes sold in duty-free stores at Alicante Airport tend to be around 10-30% cheaper than at regular retail prices due to the absence of VAT and other local taxes.

• Duty-free shops at the airport offer a wide range of luxury perfumes like Chanel, Dior, and Tom Ford.

3. Local Shops and Boutiques

While Benidorm is primarily a tourist destination, there are smaller, independent perfume shops that carry both local and international fragrances. These can be a great way to pick up something unique, such as perfumes made from local ingredients or artisan scents inspired by the Mediterranean.

However, be cautious of non-branded shops or street vendors, as prices may be inflated for tourists or there may be a risk of counterfeit products.

How Prices Compare: Benidorm vs Other Locations

Here’s a basic price comparison between Benidorm and some other major cities, focusing on popular perfumes and brands. This should give you an idea of how prices in Benidorm stack up globally.

As seen from this table, perfume prices in Benidorm are competitive, often cheaper than in places like the UK and France, and similar to Madrid's retail pricing. However, prices in Benidorm may not be as low as those found at some airport duty-free shops in places like Dubai or Singapore, where perfumes can be much more affordable.

Are Perfumes Authentic in Benidorm?

Yes, the perfumes sold in well-known stores like El Corte Inglés, Douglas, and Primor are authentic. These stores source their products directly from suppliers and are official retailers for all the brands they carry.

However, when shopping at small, independent stores or street vendors, there may be a higher risk of counterfeit products. Always ensure you’re shopping in reputable stores and ask for receipts and proof of authenticity if you have any doubts.

Tips for Buying Cheaper Perfume in Benidorm

• Shop During Sales: Keep an eye on local sales events, such as Black Friday, Christmas sales, and summer clearance. Perfume prices can drop significantly during these times.

• Duty-Free Shopping: If you're traveling through Alicante Airport, take advantage of the duty-free perfumes for potentially bigger savings on luxury brands.

• Check Online: Before purchasing, compare prices online via Primor or Douglas's websites to see if any deals are available.

• Look for Gift Sets: Often, gift sets that include perfume and other cosmetic products offer better value compared to buying a single bottle.

In Conclusion

Perfume in Benidorm can be quite affordable, particularly when you shop at retail stores or duty-free shops. Prices are typically lower than in many Western European countries like the UK or France, especially on luxury brands. While you might not find the absolute lowest prices in the world, Benidorm offers competitive pricing, especially for tourists from outside Europe.

To get the best deal, make sure to shop during sales, visit duty-free shops, and purchase from trusted retailers. Whether you’re in the mood for a high-end fragrance or looking for a unique souvenir, Benidorm offers a variety of perfume options to suit any budget.

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