What is the Song on the Hermès Twilly D’hermès Advert
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Hermès is renowned worldwide for its luxury craftsmanship, timeless fashion, and iconic fragrances. Among its celebrated offerings is the Twilly D’Hermès perfume, which has captivated audiences with its vibrant and youthful scent. Recently, Hermès launched an advertising campaign for Twilly D’Hermès that features a memorable soundtrack, leaving viewers curious about the music behind the visuals. If you've found yourself asking, “What is the song on the Hermès Twilly D’Hermès advert?”, you're not alone. This blog will explore the details of the ad’s soundtrack, provide insights into the song, and offer some context about Hermès’ branding and music choices.
What is the Song on the Hermès Twilly D’hermès Advert
The Hermès Twilly D’Hermès advertisement features a catchy, upbeat track that perfectly complements the lively and colorful visuals of the campaign. The song played during the commercial is “Le Temps de l’Amour” by the legendary French singer Françoise Hardy. This classic track, originally released in 1962, has been reimagined and remixed to align with the modern, energetic vibe of the campaign.
Hermès is known for its sophisticated branding, often selecting music that evokes emotion, nostalgia, and elegance. The choice of “Le Temps de l’Amour” is no exception; it adds a layer of timeless charm while infusing a fresh, contemporary energy that appeals to both classic and modern audiences.
Background of the Song: “Le Temps de l’Amour”
“Le Temps de l’Amour” (The Time of Love) is a song by Françoise Hardy, one of France’s most iconic singers and fashion icons. Hardy's gentle voice and poetic lyrics encapsulate themes of youthful innocence and fleeting love, making the song a perfect fit for a campaign celebrating vibrant, youthful perfume like Twilly D’Hermès.
- Original Release: 1962
- Genre: Chanson, Pop
- Songwriter: Françoise Hardy and Jean-Max Rivière
The song has been covered and adapted numerous times, but the version used in the Hermès ad is a modern remix, blending Hardy’s classic vocal with contemporary electronic beats to create an energetic yet nostalgic sound.
The Modern Remix: A Fresh Take on a Classic
Hermès’ advertising team opted for a remix version of “Le Temps de l’Amour,” which elevates the song’s nostalgic charm into a lively, danceable track. This remix features:
- Upbeat electronic rhythms
- Bright, shimmering synths
- A contemporary bassline that adds depth and groove
- Minimalistic yet captivating production that complements the visuals
This remix was crafted specifically for the campaign, ensuring that the music resonates with a younger, trend-conscious audience while still honoring the song's classic roots. The result is a perfect harmony between tradition and modernity—an essence that reflects Hermès’ brand philosophy.
Why Hermès Chose This Song for Their Campaign
Hermès’ selection of “Le Temps de l’Amour” for the Twilly D’Hermès advertisement is a strategic decision rooted in branding and emotional resonance. Here are some reasons why this particular song was chosen:
- Timeless Appeal: The song’s enduring popularity and classic status evoke a sense of timeless elegance, aligning with Hermès’ heritage.
- Emotional Connection: Its themes of youth, love, and fleeting moments create an emotional backdrop that enhances the storytelling of the ad.
- Modern Reinterpretation: The remix version provides a fresh and energetic vibe, appealing to contemporary audiences and reflecting the lively spirit of Twilly D’Hermès.
- Cultural Significance: As a quintessential French chanson, it reinforces Hermès’ French roots and sophisticated image.
Overall, the song complements the campaign’s visual narrative, which celebrates freedom, spontaneity, and femininity.
How to Find and Listen to the Song
If you’re eager to listen to the song featured in the Hermès Twilly D’Hermès advert, here are some steps you can take:
- Official Release: Check streaming platforms like Spotify, Apple Music, or Amazon Music. The remix version of “Le Temps de l’Amour” used in the campaign is often available under Hermès’ official playlists or the artist's discography.
- YouTube: Search for the Hermès Twilly D’Hermès advertisement. Often, the official ad or behind-the-scenes videos include the song’s details in the description.
- Music Identification Apps: Use apps like Shazam or SoundHound while watching the ad to identify the song in real time.
Additionally, you can look for curated playlists or compilations that feature modern remixes of classic French chansons, which may include this version of “Le Temps de l’Amour.”
Conclusion
The song playing on the Hermès Twilly D’Hermès advert is a beautifully reimagined version of Françoise Hardy’s classic “Le Temps de l’Amour.” Its blend of nostalgic French charm and contemporary electronic beats perfectly captures the essence of the campaign—celebrating youth, freedom, and timeless elegance. Hermès’ choice to incorporate this iconic track underscores their commitment to blending tradition with innovation, appealing to both classic connoisseurs and modern trendsetters.
Next time you watch the Twilly D’Hermès advertisement and find yourself humming along, you’ll know the song’s name and its rich cultural background. Whether you’re a fan of vintage French chansons or modern remixes, this soundtrack is a testament to Hermès’ refined taste and storytelling prowess. Keep an ear out for such musical choices in future campaigns—they often reveal the deeper narrative Hermès aims to convey through its luxurious branding.
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