What is the Song on the Clinique Happy Advert

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In the world of advertising, a memorable jingle or song can elevate a brand's message and leave a lasting impression on viewers. The Clinique Happy advert is no exception, captivating audiences not only with its vibrant visuals and cheerful tone but also with its catchy musical backdrop. Many viewers find themselves curious about the music playing in this popular commercial, wondering about its origins, artist, and significance. In this blog post, we will explore the song featured in the Clinique Happy advert, providing insights into its background, lyrics, and why it perfectly complements the brand's joyful image.

What is the Song on the Clinique Happy Advert

The song featured in the Clinique Happy commercial is a lively and upbeat tune called "Walking on Sunshine". Originally performed by the American band Katrina and the Waves, this track has become an iconic feel-good anthem since its release in 1985. Its infectious melody and positive lyrics make it an ideal soundtrack for a campaign centered around happiness, freshness, and optimism — all qualities that Clinique aims to evoke with its Happy fragrance line.

While the original song by Katrina and the Waves is the most well-known version, the Clinique advert uses a specially edited or cover version of "Walking on Sunshine" to better fit the pace and mood of the commercial. The version in the ad maintains the song’s energetic spirit, but often features subtle modifications to match the advertisement's visual rhythm and tone.

Background of "Walking on Sunshine"

"Walking on Sunshine" was written by Kimberley Rew, the lead guitarist of Katrina and the Waves, and was released as part of their second album, Walking on Sunshine, in 1985. The song quickly gained popularity for its upbeat tempo, cheerful lyrics, and vibrant melody, becoming a staple of 80s pop culture.

The song’s lyrics describe the feeling of euphoria and happiness that comes with love and positive experiences. Its lyrics are simple yet powerful, capturing the essence of joy and carefree living:

• "I'm walking on sunshine, whoa"
• "And don't it feel good?"
• "Hey, all right now"

This energetic and optimistic message aligns perfectly with the branding of Clinique Happy, which is designed to evoke a sense of joy, freshness, and positivity in its consumers.

The Evolution and Cover Versions of "Walking on Sunshine"

Since its release, "Walking on Sunshine" has been covered and adapted by numerous artists, adding to its legendary status. Some notable versions include:

• Jessica Mauboy: An Australian singer who delivered a soulful cover of the song, adding a contemporary twist.
• Cat Power: Known for her minimalist and emotional renditions, Cat Power’s cover offers a more subdued yet heartfelt version.
• Jolyon Petch and Other Remixers: Several dance remixes have kept the song alive in clubs and commercials alike.

Despite these variations, the original Katrina and the Waves version remains the most recognizable and linked with the song’s cheerful vibe, making it a natural choice for uplifting advertisements like Clinique Happy.

Why "Walking on Sunshine" Fits the Clinique Happy Brand

The choice of "Walking on Sunshine" for the Clinique Happy advert isn’t accidental. The song encapsulates the core message the brand wants to project:

• Joy and Positivity: The song’s lyrics and melody evoke happiness, aligning with the brand’s promise to make consumers feel good.
• Freshness and Vitality: Its upbeat tempo mirrors the fresh and lively scent of the Clinique Happy fragrance.
• Universal Appeal: As a widely recognized and beloved song, it appeals to a broad demographic, reinforcing Clinique’s inclusive branding.
• Memorability: A catchy tune helps ensure the advertisement sticks in viewers’ minds, boosting brand recall.

In essence, the song acts as an auditory representation of Clinique Happy’s core values—optimism, freshness, and a zest for life.

How the Song Enhances the Advert’s Message

Music plays a pivotal role in advertising by setting the tone and reinforcing the message visually presented. In the Clinique Happy advert, "Walking on Sunshine" amplifies the visual elements in several ways:

• Creates an Uplifting Atmosphere: The lively beat energizes viewers, making the ad feel vibrant and positive.
• Connects Emotionally: The familiar melody triggers feelings of happiness and nostalgia, strengthening emotional engagement.
• Reinforces Brand Identity: The cheerful song aligns with Clinique’s identity as a brand that celebrates happiness and self-care.
• Encourages Positive Association: The upbeat music fosters a sense of well-being, encouraging consumers to associate the fragrance with good feelings.

Overall, the music acts as a sonic branding tool that enhances the visual storytelling, making the advertisement more compelling and memorable.

Conclusion

The song on the Clinique Happy advert is a vibrant and uplifting rendition of "Walking on Sunshine," originally by Katrina and the Waves. Its cheerful melody and positive lyrics perfectly capture the essence of the fragrance and the brand's message of happiness, freshness, and optimism. Whether through the original track or a tailored cover version, music plays a crucial role in elevating the commercial’s impact, creating an emotional connection with viewers, and reinforcing Clinique’s brand identity. Next time you see the Clinique Happy ad, pay attention to the lively tune that accompanies it—it's more than just background music; it’s an integral part of the brand’s joyful storytelling.

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